NOTHANGOVER
Integrated Campaign
NotHangover, presented by NotCo, is a one-and-done probiotic shot that is taken before you start drinking to make you feel great the next morning.
When it comes to extreme partying, NotHangover is ready to protect from what the following morning usually has to offer.
OUT OF HOME PROMOTION
Advertisements for NotHangover will be strategically placed in places where you may find yourself hungover.
NEW PACKAGING
The Never Party Unprotected campaign will also include a redesign of the packaging.
BREAKFAST OF CHAMPIONS
In partnership with McDonald’s and Hot Ones, NotHangover will develop the “Breakfast of Champions” sandwich, that only those who are not feeling the wrath of a hangover can stomach.
This sandwich is for brave extremists, and anyone that presents a proof of purchase of NotHangover from the past 24 hours will receive a discount.
BOUNCER MERCH
NotHangover will also create branded safety gear merchandise for bouncers and bartenders to wear in and outside of clubs and bars. You will be able to purchase them yourself on the NotCo website.
YES DAY
On big-drinking holidays, NotHangover will host “Yes Day” pop-ups at cities around the United States. NotHangover will be offered before the big night out, and events will be hosted by NotHangover and Adrenaline Experiences the next day.
AD: Kelly Haworth, Dahlia Nin
CW: Bridget Cleary
Editor/Producer: Dahlia Nin
Submitted to Young Ones March 2024
Updated March 2026