GREEN GIANT

Rebranding Campaign

Green Giant has not changed their branding since the 70s. So we decided it’s time to change things up by taking the focus away from the Jolly Green Giant and showcase the vegetables in a new, GIANT way.

NEW PACKAGING

As a part of this brand relaunch, the packaging for Green Giant will be redesigned as well.

VEGGIE TAKEOVER

Giant veggies will be taking over cities in front of fast food chains as a part of a PR stunt.

FROM CAN TO TABLE

In addition to the packaging redesign, limited-edition Green Giant cans will come with packets of herb seeds that pair perfectly with each veggie.

SOCIAL MEDIA

The social media posts will play on the word Giant and emphasize the fresh goodness of Green Giant veggies.

AD: Kelly Haworth, Amber King
CW: Kelley Deveny