DOVE REAL BEAUTY

Integrated Campaign

We asked AI to give us an image of “the most beautiful girl.” Here were the results:

There is a pattern here, and it’s not a pretty one.

DOVE IS HERE TO RETEACH AI WHAT BEAUTY IS

Through a Microsoft partnership, Dove will add images of real girls to the COCO dataset to create the Real Beauty Database and eliminate the biases implemented in AI systems.

HOW TO ADD TO THE REAL BEAUTY DATABASE

Girls will be able to submit their photo through public photo booths or online.

LIVE BOARD

There will also be a live update board showing how many girls have contributed to the Real Beauty Database.

Join Dove’s Real Beauty Database and let’s reteach AI what beauty really is.

AD: Kelly Haworth, Dahlia Nin, Charlotte Garrett
CW: Oliver Pollock
Editor/Producer: Dahlia Nin

Submitted to Young Ones One Show March 13, 2024