ART MART GIFTS
Brand Management
Art Mart Gifts has been a locally woman-owned and family operated store on Pearl Street Mall in Boulder, Colorado since 1989. Throughout the years, there have been many different looks for the brand.
For this rebrand, I created a modern look that showcases the progression of the brand while still paying homage to its roots.
LOGO EVOLUTION
The logo for Art Mart has evolved over the decades to keep up with the changing trends seen throughout branding.
NEW LOGO DESIGN
The new logo encompasses elements of the old, while keeping things more simplistic and up to date with current trends.
It pulls inspiration from the Bauhaus Movement, incorporating bold geometrical shapes and the use of strong primary and secondary colors.
BRANDING GRAPHICS
The graphics include both elements that stick to the main color scheme as the logo, as well as designs that include other color schemes but still follow the core design principles of the brand.
PHOTOGRAPHY
In addition to graphic design posters, high quality photographs that showcase the products are posted on both the website and social media.
SPECIAL SALE EVENTS
For out special sale events, each poster graphic is made to stand out on its own while staying true to colorful and bold imagery of the brand.
SOCIAL MEDIA TRENDS
Art Mart’s largest social media following is on Instagram. As a part of this rebrand, it is important to stay on top of trends and upcoming events that take place on the platform to keep engagement as high as possible.
ACTIVISM
As a local business, we rely heavily on the support of our community and want to make sure we speak out for them as well on our public platform.
WEBSITE