ART MART GIFTS
Marketing and Brand Management
Art Mart Gifts has been a locally woman-owned and family operated store on Pearl Street Mall in Boulder, Colorado since 1989. Throughout the years, there have been many different looks for the brand.
For this rebrand, I created a modern look that showcases the progression of the brand while still paying homage to its roots.
NEW LOGO DESIGN
The new logo encompasses elements of the old, while keeping things more simplistic and up to date with current trends.
It pulls inspiration from the Bauhaus Movement, incorporating bold geometrical shapes and the use of strong primary and secondary colors.
MARKETING GRAPHICS
The graphics include both elements that stick to the main color scheme as the logo and follow the core design principles of the brand.
PHOTOGRAPHY
In addition to graphic design posters, high quality photographs that showcase the products are posted on both the website and social media.
SOCIAL MEDIA TRENDS
Art Mart’s largest social media following is on Instagram. As a part of this rebrand, it is important to stay on top of trends and upcoming events that take place on the platform to keep engagement as high as possible.
WEBSITE